Dubai, Abu Dhabi + KSA
Brand identity repositioning to coordinate with brand partners Steelcase and Framery. Shoot styling for critical projects, business development, partnership cross-promotion and website refresh.
Marketing + Communications Manager
Part of the Salama Bint Hamdan Al Nahyan Foundation formerly Makerspace Al Zeina, rebranded in July 2022.
Implemented and led a complete rebrand of the company including brand ethos, mission statement, staff guides and marketing/communications strategy.
Communications Manager
Part of the Salama Bint Hamdan Al Nahyan Foundation.
Managing a small team I implemented change within the business incl. branding, retail, programming and partnerships; working closely with the Education and Programmes Manager with a focus on digital branding, strategic communication and media courtship.
Key skills and undertakings include //
Department Management • Listings and Press Liaison • Marketing Strategy • Communication Strategy• Internal and External Collateral • Planning and Scheduling • Programme and Partnership Development • Copywriter • Retail Development • Brand Development • Design • International communications • Brand ID • Budgets • Created and launched Mini Makers: a creative programme for children aged 4-12years.
Launched the programme with a 'from scratch' complete design, marketing and branding strategy of the Athath Fellowship based on a colour palette in my home. Partnership Development and Communication Lead on the Athath Fellowship in Partnership with the American University of Sharjah and Fritz Hansen, Denmark.
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