Architecture: but make it fashion

Reebok have collaborated with Eames on a pioneering design that allows a look at how architecture and fashion can cross over with perfect harmony.

A shoe designed to celebrate the work of Charles and Ray Eames this Club C collection showcases designs that are inspired by the Eames House. 

 

PURPOSEFUL DESIGN

"The iconic Eames Office design house takes on the Club C in a first-ever collaboration rooted in functional versatility, effortless adaptability and unpretentious design."

Club C is a super limited run of shoes that Reebok offer to collectors and friends and family. However this particular style has been done for employees of the Eames brand...now that is rare! 

The shoe display the colours of the Eames House, with the multi-colour Eames logo while the insoles feature Charles and Ray’s signatures. The shoes are boxed in a Eames design that represents the house façade and is a work of art in itself. 

Don't worry: there are a slightly different pair that Reebok are retailing from their own website that still capture the Eames look and feel. 

With this crossover from the architecture world into fashion, it will be interesting to see if other brands follow suit and we will start to see Verner Panton x Nike or Arne Jacobson x Puma. Now that would be exciting! 

You can purchase your Reebok x Eames Collection here.

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Athath Fellowship Furniture Making for Aspiring Entrepreneurs

Makerspace Al Zeina is launching an exciting professional programme for aspiring designers this Autumn. 

©Ammar Kalo 

Makerspace Al Zeina in collaboration with the American University of Sharjah invites all those with an ambition to become a furniture designer to take part in this unique professional programme, taking place in Abu Dhabi this year. Running from October 2021 – February 2022 the Athath Fellowship is a professional 15-week course aimed at training those that already have a keen interest in furniture design but are looking to expand their expertise and to progress their skillset into launching a business model. 

 

The course will be led by Ammar Kalo: Furniture Designer, Architect, Associate Professor at the American University of Sharjah and winner of the silver award at the 2015 Milan Design Week. Kalo will take the students through the history of furniture design, production and prototyping and ultimately a presentation of their final piece. Guest lecturers and speakers will contribute including those with critically acclaimed Design House Fritz Hansen in Denmark. All the practical skill training will be delivered in the studio with the Makerspace team. 

“This program is focused on developing design and fabrications skills while also looking at the business side of things and how to effectively launch a design start-up: which is a gap in the current market.” Ammar Kalo

 

The 15-week course will be broken down into 3 phases and offers those that participate the chance to develop a concept, create a prototype, explore the areas of production and to develop a final business model to launch a new career. This is an intensive and hands-on programme with the majority of the course requiring full in person attendance at Makerspace with a percentage of the theoretical modules being delivered online. 

©Fritz Hansen

Key outcomes:

·       Developing, designing, and fabricating one key piece of furniture with the goal of it being mass produced. 

·       Training in material sourcing and learning new technical skills including digital and manual. 

·       Business and entrepreneurial skills on how to launch and grow a brand and bring the product to market. ·        

·       Becoming a well-rounded designer and entrepreneur with the skill set to move on from the course and start a business in the local area and the confidence in your brand creation and how to pitch it to clients. 

     

For further information visit the website: www.athathfellowship.ae

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