Monday, 28 February 2022

Final Showcase from the Athath Fellowship at MiZa HQ

The Athath Fellowship: Furniture Making for Aspiring Entrepreneurs programme in partnership with MAKE and the American University of Sharjah is having a programme end showcase this March at MiZa HQ, Mina Zayed, Abu Dhabi. 

The Athath Fellowship is a professional 15-week course aimed at training those that already have a keen interest in furniture design but were looking to expand their expertise and to progress their skillset into launching a business model. The course launched in October 2021 with 10 Fellows and led by Ammar Kalo: Furniture Designer, Architect, Associate Professor at the American University of Sharjah and winner of the silver award at the 2015 Milan Design Week.

 

With a mixture of practical fabrication time in the Makerspace studios in Al Zeina Abu Dhabi, field trips to local production sites, lectures with critically acclaimed designers and studio sessions with Ammar Kalo, the fellows are well on their way to a new career path in furniture making. 

 

This is an intensive and hands-on programme with the majority of the course requiring full in-person attendance at Makerspace Al Zeina. Makerspace has a range of tools, machinery and technology that allowed the Fellows to gain invaluable experience in professional-grade workshop equipment with the instruction and guidance from the staff. 

 




Online lectures were provided by a variety of industry professionals including Christian Andresen from Fritz Hansen, Nada Debs, Design by ROAR, Jakob Vermehren from JYSK and Farah Nasri from Irthi Council. 

 

Athath Fellowship was created to act as a creative and practical bridge to the furniture making world. The focus on providing business and entrepreneurial skills for the creative industries within the UAE was at the forefront of the Athath Fellowship’s mission. Cultivating and growing the maker community and offering Fellows the chance to develop a co-op and community they can work with, learn from, and provide support to one another. Each of the 10 Fellows has developed, designed, and created a final piece to be shown along with sketches, maquettes, and renderings. From this showcase, they will be able to take all the practical and business knowledge into launching their brand or developing their art form further. 


 “The fellowship programme is a stepping stone for young and creative individuals, like myself, who desire initial guidance and knowledge to tap into the design business community, especially within the UAE.”

Rawan Alaydaroos: Athath Fellow 2021-2022

 

The final showcase is open to the public on 6th and 7th March 2022 at MiZa HQ, Mina Zayed,  Abu Dhabi 9am-9pm and requires a 96hr PCR test.

 

You can register interest in the next Athath Fellowship programme by completing the online form via the website. For further information visit the website: www.athathfellowship.ae

 

About MiZa:

MiZa is an emerging neighbourhood tucked in the heart of Mina Zayed warehouses. An urban regeneration project that aims to curate entrepreneurial, innovative and creative output by acting as a starting point for the people of Abu Dhabi in establishing new concepts, ideas and businesses. Its inclusive and non-disciplinary approach encourages cross-pollination between businesses with an intentional juxtaposition between varying industries which, will shape the future of Mina Zayed and Abu Dhabi collectively. 

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Sunday, 7 November 2021

Architecture: but make it fashion

Reebok have collaborated with Eames on a pioneering design that allows a look at how architecture and fashion can cross over with perfect harmony.

A shoe designed to celebrate the work of Charles and Ray Eames this Club C collection showcases designs that are inspired by the Eames House. 
 

PURPOSEFUL DESIGN

"The iconic Eames Office design house takes on the Club C in a first-ever collaboration rooted in functional versatility, effortless adaptability and unpretentious design."

Club C is a super limited run of shoes that Reebok offer to collectors and friends and family. However this particular style has been done for employees of the Eames brand...now that is rare! 

The shoe display the colours of the Eames House, with the multi-colour Eames logo while the insoles feature Charles and Ray’s signatures. The shoes are boxed in a Eames design that represents the house façade and is a work of art in itself. 

Don't worry: there are a slightly different pair that Reebok are retailing from their own website that still capture the Eames look and feel. 


With this crossover from the architecture world into fashion, it will be interesting to see if other brands follow suit and we will start to see Verner Panton x Nike or Arne Jacobson x Puma. Now that would be exciting! 

You can purchase your Reebok x Eames Collection here.

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Monday, 9 August 2021

Athath Fellowship Furniture Making for Aspiring Entrepreneurs

Makerspace Al Zeina is launching an exciting professional programme for aspiring designers this Autumn. 

©Ammar Kalo 

Makerspace Al Zeina in collaboration with the American University of Sharjah invites all those with an ambition to become a furniture designer to take part in this unique professional programme, taking place in Abu Dhabi this year. Running from October 2021 – February 2022 the Athath Fellowship is a professional 15-week course aimed at training those that already have a keen interest in furniture design but are looking to expand their expertise and to progress their skillset into launching a business model. 

 

The course will be led by Ammar Kalo: Furniture Designer, Architect, Associate Professor at the American University of Sharjah and winner of the silver award at the 2015 Milan Design Week. Kalo will take the students through the history of furniture design, production and prototyping and ultimately a presentation of their final piece. Guest lecturers and speakers will contribute including those with critically acclaimed Design House Fritz Hansen in Denmark. All the practical skill training will be delivered in the studio with the Makerspace team. 


“This program is focused on developing design and fabrications skills while also looking at the business side of things and how to effectively launch a design start-up: which is a gap in the current market.” Ammar Kalo

 

The 15-week course will be broken down into 3 phases and offers those that participate the chance to develop a concept, create a prototype, explore the areas of production and to develop a final business model to launch a new career. This is an intensive and hands-on programme with the majority of the course requiring full in person attendance at Makerspace with a percentage of the theoretical modules being delivered online. 


©Fritz Hansen

Key outcomes:

·       Developing, designing, and fabricating one key piece of furniture with the goal of it being mass produced. 

·       Training in material sourcing and learning new technical skills including digital and manual. 

·       Business and entrepreneurial skills on how to launch and grow a brand and bring the product to market. ·        

·       Becoming a well-rounded designer and entrepreneur with the skill set to move on from the course and start a business in the local area and the confidence in your brand creation and how to pitch it to clients. 

     

For further information visit the website: www.athathfellowship.ae

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